In the reader survey I held a few weeks ago, it really stood out to me that you guys enjoy my “blogging tips” style posts. I mean, I’m so not an expert at blogging (I haven’t even done it for 2 years yet) but I must be doing something right because I always get comments and tweets saying how much you like them. So whatevs, I’m gonna roll with it. In the reader survey that I keep harping on about, a few people suggested I do a “what to put in a blog media kit” post so here it is! (Told you I’d take on board your suggestions, you can never say I don’t listen!)
What is a media kit?
A media kit is a way for brands to have access to instant information about your blog. It’s pretty much essential if you’re wishing to work with brands and/or monetise your blog. It saves time sending email after email requesting information about you and your blog and it shows that you take your blog seriously (which, if you ask me, is pretty important).
What to include in a media kit
Think of a media kit like a CV for your blog. You’ve gotta sell yourself! And I know that us brits aren’t huge fans of selling ourselves, but it’s something we’ve got to get over because if we can’t shout about what we’re awesome at, who’s gonna know about it? I’m very much a “oh my views are good today someone must have mentioned me in something or something it can’t be because, you know, I’ve actually written a popular post or anything” type person so I totally feel you. But today is all about changing that to “I GOT SO MANY VIEWS TODAY BECAUSE I AM AMAZING AND MY BLOG IS AMAZING AND EVERYTHING IS AMAZING”. Catching my drift? Cool. Let’s get started then. We’ll go from top to bottom, because that just makes sense.
Who are you?
There’s no use having a media kit that doesn’t have your blog name on it. And before you start being all “well DUH” shut your mouth because you’d be surprised at how many I’ve seen where I can’t actually find the blog name?? Surely that would be pretty flipping obvious but maybe not. So put your damn blog name on it somewhere and make it big and fancy because your blog is exactly what you’re selling here. I’d also include your blog URL, social media handles and email.
You can also stick a photo of yourself on there if you want. I have one, but this one is a personal choice – I don’t think it’s something you absolutely 100% need to have on there. I just like it because I like to know what people look like.
What is your blog about?
Give a short summary all about what your blog is about. What content do you post? What do you want people to come to your blog for? This is where you’ve really got to sell yourself. What is different about your blog? What sets you apart from other bloggers?
In this section I’ve also included a bit about my average reader. And by “a bit” I mean a really little bit. I’ve just put how old they are and where they’re from. It’s just an easy way for anyone reading to be able to instantly see who you’re average demographic is.
Have you worked with anyone before?
Stick any brands you’ve previously worked with on there. It’s so you can show you know how to work with brands (aka that you’re reliable as people have worked with you before) and show off all the fabulous connections you have.
You can do this in any format, I personally liked doing a logo collage so it’s easy to instantly see as I’m a very visual person. But you can do this in any way you fancy! I’ve seen quite a few people just do a text list of brands so they can use the space for something else. It’s all about highlighting your best features.
A quick summary of your blog statistics (I use Google Analytics to find out mine, there’ll be a beginner’s guide to GA coming in the next couple of weeks for anyone who doesn’t know how to use it), your follower counts and your Domain Authority (you can find your DA here). I do my statistics in 3 month periods so I don’t have to update my media kit every single month and also so you can get an average.
In terms of follower counts, I do my “main” social media outlets. For example, some people may include Pinterest in their media kit because they use it a lot and have built up a following whereas I don’t because I don’t use it very much. I include my Bloglovin’ following count whereas someone who rarely uses Bloglovin’ may not. It’s all personal. I include Bloglovin’, Twitter, YouTube, Facebook and Instagram along with my DA.
This is where you can stick in any disclaimer-type information. This is where I cover everything from PR samples and reviews to no-follow links to sponsored post fees to the fact I will always disclose sponsored posts to my readers. I see it as a way to cover my back if a brand asks something I’m not comfortable with doing (e.g. ask me to do a sponsored post that isn’t disclosed *sigh*). It’s a way for brands to instantly see what I will and will not do so less needs to be discussed via email. (And they can pretty much instantly see if I’m suitable to work with them or not).
Should you include anything else?
There are tonnes of other things you could include. Like I’ve said about a hundred times already in this post, it’s very personal and you’ve got to design it to show off your strengths. If you haven’t worked with many brands but have banging statistics, don’t include a “who I’ve worked with” section and really go into detail about your statistics. Here are some other optional things you could include that I, personally, chose not to:
- More detailed reader demographics
- About you as a blogger
- The rates you charge for the content you offer
- Your most popular posts
- Your most popular post categories
How to get your media kit out there
It’s not actually as hard as it sounds! If you’re approached by a brand or a PR, send them your media kit. If you’re brave enough, you could even make the first move and send a brand your media kit off the bat (a couple of content ideas wouldn’t hurt, either). I have my media kit available to download on my sponsor page via Google drive as well, just so if anybody wants it without emailing me or are generally curious about my blog, it’s available to them with no hassle.
And that’s it! (I say that, but that was a super long post.) I hope I’ve helped someone out there at least. And remember, none of this is gospel. These are just guidelines. So you go and do what you damn well please. *sassy dancer emoji*
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