What to include in a blog media kit

What to include in a blog media kit | robowecop

In the reader survey I held a few weeks ago, it really stood out to me that you guys enjoy my “blogging tips” style posts. I mean, I’m so not an expert at blogging (I haven’t even done it for 2 years yet) but I must be doing something right because I always get comments and tweets saying how much you like them. So whatevs, I’m gonna roll with it. In the reader survey that I keep harping on about, a few people suggested I do a “what to put in a blog media kit” post so here it is! (Told you I’d take on board your suggestions, you can never say I don’t listen!)

What is a media kit?

A media kit is a way for brands to have access to instant information about your blog. It’s pretty much essential if you’re wishing to work with brands and/or monetise your blog. It saves time sending email after email requesting information about you and your blog and it shows that you take your blog seriously (which, if you ask me, is pretty important).

What to include in a media kit

Think of a media kit like a CV for your blog. You’ve gotta sell yourself! And I know that us brits aren’t huge fans of selling ourselves, but it’s something we’ve got to get over because if we can’t shout about what we’re awesome at, who’s gonna know about it? I’m very much a “oh my views are good today someone must have mentioned me in something or something it can’t be because, you know, I’ve actually written a popular post or anything” type person so I totally feel you. But today is all about changing that to “I GOT SO MANY VIEWS TODAY BECAUSE I AM AMAZING AND MY BLOG IS AMAZING AND EVERYTHING IS AMAZING”. Catching my drift? Cool. Let’s get started then. We’ll go from top to bottom, because that just makes sense.

Who are you?

There’s no use having a media kit that doesn’t have your blog name on it. And before you start being all “well DUH” shut your mouth because you’d be surprised at how many I’ve seen where I can’t actually find the blog name?? Surely that would be pretty flipping obvious but maybe not. So put your damn blog name on it somewhere and make it big and fancy because your blog is exactly what you’re selling here. I’d also include your blog URL, social media handles and email.

You can also stick a photo of yourself on there if you want. I have one, but this one is a personal choice – I don’t think it’s something you absolutely 100% need to have on there. I just like it because I like to know what people look like.

What is your blog about?

Give a short summary all about what your blog is about. What content do you post? What do you want people to come to your blog for? This is where you’ve really got to sell yourself. What is different about your blog? What sets you apart from other bloggers?

In this section I’ve also included a bit about my average reader. And by “a bit” I mean a really little bit. I’ve just put how old they are and where they’re from. It’s just an easy way for anyone reading to be able to instantly see who you’re average demographic is.

Have you worked with anyone before?

Stick any brands you’ve previously worked with on there. It’s so you can show you know how to work with brands (aka that you’re reliable as people have worked with you before) and show off all the fabulous connections you have.

You can do this in any format, I personally liked doing a logo collage so it’s easy to instantly see as I’m a very visual person. But you can do this in any way you fancy! I’ve seen quite a few people just do a text list of brands so they can use the space for something else. It’s all about highlighting your best features.


A quick summary of your blog statistics (I use Google Analytics to find out mine, there’ll be a beginner’s guide to GA coming in the next couple of weeks for anyone who doesn’t know how to use it), your follower counts and your Domain Authority (you can find your DA here). I do my statistics in 3 month periods so I don’t have to update my media kit every single month and also so you can get an average.

In terms of follower counts, I do my “main” social media outlets. For example, some people may include Pinterest in their media kit because they use it a lot and have built up a following whereas I don’t because I don’t use it very much. I include my Bloglovin’ following count whereas someone who rarely uses Bloglovin’ may not. It’s all personal. I include Bloglovin’, Twitter, YouTube, Facebook and Instagram along with my DA.

Extra information

This is where you can stick in any disclaimer-type information. This is where I cover everything from PR samples and reviews to no-follow links to sponsored post fees to the fact I will always disclose sponsored posts to my readers. I see it as a way to cover my back if a brand asks something I’m not comfortable with doing (e.g. ask me to do a sponsored post that isn’t disclosed *sigh*). It’s a way for brands to instantly see what I will and will not do so less needs to be discussed via email. (And they can pretty much instantly see if I’m suitable to work with them or not).

Should you include anything else?

There are tonnes of other things you could include. Like I’ve said about a hundred times already in this post, it’s very personal and you’ve got to design it to show off your strengths. If you haven’t worked with many brands but have banging statistics, don’t include a “who I’ve worked with” section and really go into detail about your statistics. Here are some other optional things you could include that I, personally, chose not to:

  • More detailed reader demographics
  • About you as a blogger
  • The rates you charge for the content you offer
  • Your most popular posts
  • Your most popular post categories

How to get your media kit out there

It’s not actually as hard as it sounds! If you’re approached by a brand or a PR, send them your media kit. If you’re brave enough, you could even make the first move and send a brand your media kit off the bat (a couple of content ideas wouldn’t hurt, either). I have my media kit available to download on my sponsor page via Google drive as well, just so if anybody wants it without emailing me or are generally curious about my blog, it’s available to them with no hassle.

And that’s it! (I say that, but that was a super long post.) I hope I’ve helped someone out there at least. And remember, none of this is gospel. These are just guidelines. So you go and do what you damn well please. *sassy dancer emoji*

If you liked this post, you might like 21 signs you’re addicted to social media or 10 things bloggers don’t tell you

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  1. Maketravelworthit💻
    30th June 2017 / 1:41 pm

    Thank you. I will try this today and try to keep it updated once a month. Do you use any good tool for your media kit. Or a simple Word document ?

    Lisa http://www.maketravelworthit.com

    • 30th June 2017 / 1:49 pm

      I personally use Adobe Illustrator, but I know a lot of people use the free online design website Canva.com :)

  2. 29th September 2016 / 9:07 pm

    Really great post including everything you need! As a PR, I really appreciate it when I receive a blogger’s media kit- it shows they are professional and up to the job! The only thing I will say is keeping it up to date is important, I often get media kits that haven’t been updated since Christmas and it’s somewhat frustrating, as I can’t show it to a client straight away meaning there’s a delay in the process for all involved! xx

    Claudia // Lipstick Theory // Lifestyle Blog

  3. Jess
    22nd September 2016 / 3:03 pm

    This is such a good post – and I love your writing style! As someone who’s new to blogging, I’m wondering if it’s even worth it, but I guess it doesn’t harm to have one just in case.


  4. 25th May 2016 / 2:25 pm

    This was very helpful and detailed, thanks for the info. I’ve almost hit the 2 year mark on my blog as well, but it hasn’t progressed very much in working with companies. I might need to start reaching out more and this will be a great starting point.


  5. Robyn Taylor
    3rd February 2016 / 3:50 pm

    You’re a babe for making this post! I needed serious help in this department!

    Robyn / Phases Of Robyn

  6. Fashion Du Jour LDN
    3rd February 2016 / 2:29 pm

    Oh! Oh this is FAB! As a newbie blogger this is the kind of accessible and easy to understand thangggg I want to read in order to make my blog as banging as poss! Learning SO much – who knew about things like DA and no-follow links (further research needed for me)?! Thank you for sharing – you are my go to for top tips ?

    Love Leigh at Fashion Du Jour | LDN HQ x

  7. 2nd February 2016 / 5:08 pm

    Thank you so much for this, you’ve made a topic I was completely confused about into one I now totally get! x

    Jodie // Jodie Loue

  8. 2nd February 2016 / 3:41 pm

    This is so helpful! I don’t think my stats are worthy of a media kit just yet but I think I might try and put one together for when they are! There’s so much detail in this post it’s the perfect guideline Thanks so much! I always love reading your posts!

    Juanita xx ~ http://www.ldngirl.co.uk

  9. Liv Woodward
    2nd February 2016 / 3:32 pm

    I’ve been seeing people talking about media kits for ages and had literally no idea what one was. Thank you for this – a super helpful post!

    http://petticoatsandpatriarchy.com xx

  10. Liyana❋
    2nd February 2016 / 2:57 pm

    Great post! I’ve been meaning to make one for a while but I’ve been hesitant because it’s such a big step for my blog. Time to take the plunge!


  11. 2nd February 2016 / 12:58 pm

    I made my media kit over the weekend, before you posted this. But I’m going to go back over my kit with your advice and make sure it’s perfect before popping it on my blog! Thanks for such a helpful post! x http://www.aimeeraindropwrites.co.uk x

  12. 2nd February 2016 / 7:36 am

    These are some wonderful posts Rhianna, I definitely need to take some of these points on board as I don’t have a media kit.