Introducing The Uncool Club

introducing the uncool club | rhianna olivia

Hey, remember that time I created a weekly newsletter and kept forgetting to send it out? Hey, remember that time I said I was going to make it monthly, instead of weekly, then just never did? Spoiler alert: I’m the worst!

I feel like everywhere I turn there’s someone telling me how important it is to have an email list. And, more to the point, I actually enjoyed creating my weekly newsletter (you know, when I actually remembered to send it). What I fell out of love with was the format.

I’m subscribed to several blogger newsletters. I think it’s a great way for people to get their content and personality out there in a different way. I sometimes find it difficult to find time to read blogs, so having it in my inbox is a great way to combat that and I’ve found some of my favourite writers and creatives through newsletters.

But I was bored.

I was bored of creating something that felt like a carbon copy of everything else that was out there. And that’s about when I stopped sending it out.

Over the past few weeks I’ve been thinking about re-launching it. I miss it, I enjoy it and I DO think it’s important to have an email list. But the thought of going back to creating something I wasn’t totally in love with, just because I felt I *should* do it, gave me the icky feels.

I gave it a lot of thought.

And then I gave it a lot more thought.

And then it came to me.

The reason I didn’t enjoy my newsletter wasn’t ONLY because it felt too samey. It was because I felt like I was repeating myself. Everything in there had probably already been on my blog. Everything I shared on there, I’d probably already shared on Twitter or Instagram. Everything I ranted about was probably following on from a Twitter thread. I felt like I was constantly in repetition mode.

So, the solution was to create something separate. Something with it’s own identity that could be linked to my current online voice if I needed it to, but could also stand on it’s own without it losing context.

I got to brainstorming what I wanted this new *thing* to be, the tone of voice I thought it needed, the content I imagined it having and I did it.

Introducing, The Uncool Club.

What is The Uncool Club?

The Uncool Club is (going to be) a fortnightly newsletter, landing in your inboxes every other Sunday morning.

Let’s face it, I’m Uncool and I don’t care. I talked about it in a recent blog post and I got SUCH a great response for giving the finger to not feeling “cool enough”.

Another thing is I have no idea what the fuck I’m doing. And I don’t think any of us do. I’m just kind of winging it through life, seeing what the universe throws at me and taking it in my stride, and I think that’s all any of us can do.

And that’s where The Uncool Club comes in.

I want it to be a place where people like us can come together. People who feel like they are winging it, people who feel like they can’t pull off that wanky hat but are going to do it anyway, people who want to stick a middle finger up to the expectations thrust upon us to have everything so together.

It’s a completely new venture for me, so I can imagine the actual content will shift and settle a little over the next couple of months, but for now you can expect exclusive articles from myself and other Uncool people, annecdotes and stories to prove you aren’t alone, cool things I think you should know about and more.

I want you to get involved and here’s how

Seeing as it’s a newsletter, the first thing you can do is sign up if you aren’t already. If you were signed up to my old newsletter, you’ll receive The Uncool Club newsletters as standard. And you should have an email in your inbox informing you of the change and allowing you to unsubscribe if it’s not for you – no hard feelings!

I’m also creating a hashtag for the club. Use #TheUncoolClub on Instagram, Twitter and wherever else you damn well please. I want this newsletter to be a community and I want you to all get involved. In terms of what sort of content to use the hashtag on, the world is your oyster and I want you, the members of The Uncool Club, to help steer the direction of the hashtag. But I would particularly encourage it’s use on the following:

  • Any Instagram posts about your life. Think long, rambly captions with as much oversharing as you deem necessary – that real micro-blogging nitty-gritty shit.
  • Any time you come to any sort of ~millennial realisation~ about how imperfect you/your life is. Think “fuck everything I’m gonna rock this hat, even though it’s wanky af, because I want to” or “I spent too much money on wine and now I can’t afford electricity for a few weeks” or “This thing happened on Tinder and I need to talk about it”. (Give me a break on that last one, I haven’t dated anyone in 9 years I don’t know how the hell you use Tinder).
  • Any of the above on Twitter, also
  • Whenever the hell you think you should use it. COMMUNITY, PEOPLE.

I am also welcoming ideas with open arms. Think The Uncool Club needs something? I’m all ears! Want me to share a photo/story of yours in the newsletter? Awesome! Have a short-form annecdote/story/article idea you want me to stick in there? Also awesome! Saw an article/something you really want to share? Send it through, babycakes.

Like I said earlier, the content will probably shift and settle as time goes on, but I hope you understand my ~vision~ for this project and I really hope you join the club.

I’ll let you in on a secret: I already have enamel pins, patches and stickers designed for if this goes well so we can be a REAL club. I know. Awesome. Who knows, if it REALLY kicks off I may even make club jackets. But maybe that’s a little bit far…

Join the club here! And lets raise a glass to not knowing what the fuck we’re doing.



  1. 28th January 2018 / 8:22 am

    This is me all over – I am signing up immediately!



  2. 24th January 2018 / 7:32 pm

    Lmaooo for sure just winging it! This is exciting :) I’ll definitely get involved!

    Yasmin Rebecca ?
    The Sweet Seven Five

  3. 24th January 2018 / 4:24 pm

    OH MY GOD I LOVE THE UNCOOL CLUB!! This is such a great idea and fab way to really bring us together as a community (LOL excuse me for getting corny) But ahh I am so excited for this

    Ellie xx

  4. 24th January 2018 / 10:58 am

    Brilliant Rhianna, truly brilliant! I cannot wait to read all about this, I constantly feel like I’m winging it and omg it’s actually great to hear other people are too!! Haha, this will be such a great way to share these experiences and advice I love it!!

    JosieVictoriaa // Fashion, Travel & Lifestyle

  5. 24th January 2018 / 9:47 am

    Haha love this!! Here’s to not having a fucking clue ??

  6. 23rd January 2018 / 8:20 pm

    Well I’m certainly winging it so I’m always glad to hear I’m not alone! Love the sounds of this x

  7. Emma Farley
    23rd January 2018 / 4:18 pm


  8. 23rd January 2018 / 3:02 pm

    Yyeess Rhianna!!!!
    After the girl gang this is definitely the club i need because i am seriously uncool!! Haha!!
    I so here for this girl & will spamming the hashtag with the many Uncool things i do in everyday life! LOL! ??
    Already waiting for my club pin & jacket to arrive because that would be seriously Cool but in a non-cool way, obvs! ?
    Thanks for this hun I really needed it.

  9. 23rd January 2018 / 2:27 pm

    I’m glad you’re starting something the celebrates not being cool/not caring. Being “cool” can seem sometimes like the most important but also the least achievable thing, and it’s great to have examples around the internet of people embracing the uncool and the not-giving-a-fuck. Way to go! I look forward to seeing what comes from this :)

    Danielle |

  10. 23rd January 2018 / 1:53 pm

    Amazing idea! Can’t wait for the first one! Xxx

  11. Lauren Wilkinson
    23rd January 2018 / 1:01 pm

    Sounds great Rhianna, I’ve bought two wanky hats recently but haven’t braved them, I shall take your advice and wear the damn hat! Signing up, obvs.

    Lauren xx – bylaurenjane

  12. 23rd January 2018 / 12:53 pm

    This is a fab idea! I’m firmly Uncool so I’m signing up! Xx

  13. 23rd January 2018 / 12:39 pm

    I don’t think I have anything to say apart from: SIGN. ME. UP. xxx