You may remember a post I wrote a few months back entitled Blogging Slump. I think it’s totally normal to go through blog slumps/blog block/whatever else you want to call it. Sometimes they last a day, sometimes they last a few months. But, even when you’re so far away from loving blogging, there are some ways you can fall back in love with your blog.
I hit that slump HARD. It was pretty horrible to be honest. My baby (my blog), my place on the internet, my outlet was suddenly the last thing I wanted to do. I had zero motivation, zero imagination and zero inspiration.
But I came out the other side stronger than ever and since then my blog is soaring. I’ve doubled my pageviews and users, my follower count is creeping up quite nicely and I’m full of ideas. So, today, I figured I’d talk you through everything I did to get myself out of that slump and how I fell back in love with my blog.
1/ I had a revamp. I bought a shiny new theme, spent longer than I’d care to admit trying to pick a font for my new header and changed up the style of my posts. When it was finished, it instantly felt more me and I loved it. It made me want to create shiny new content that was amazing enough to match my swanky looking theme.
2/ I decided what type of blog I wanted to have. I wrote down all the topics I covered at the time (being a lifestyle blog, there was a lot of them) and I decided what I wanted to keep, what I wanted to bin and what I wanted to cover more of/less of. It gave me more of a focus, which really helped.
3/ I had a tidy up. I had 20-30 post categories and sub-categories. (Why there was that many, I have NO idea.) After doing the above and deciding what my focus would be, I renamed, adjusted and regrouped all of my post categories so now I only have 8. (Lifestyle, Beauty, Blogging, Fashion, Food, Music, Travel and Wellness – just FYI.) It made my blog feel so much more organised and so much cleaner. I also went through and adjusted/deleted some old posts. Some weren’t relevant anymore and some just weren’t good.
4/ I decided what type of blogger I wanted to be. I made a note of my favourite bloggers and why I loved them so much. I had a think about any qualities I had as a blogger and out of those qualities, which ones I loved the most and which ones would make me want to read my blog. It really helped me figure out what kind of a blogger I wanted to be, which helped me with post ideas and my general tone of voice. I feel so much happier with my blog now I feel more like me again!
5/ I set myself some blog commandments. Giving myself some “rules” to stick by really helped me focus on myself and what type of blog I wanted to have. It is also great to have them so I can refer back if I’m ever feeling a little lost again. (Read my blog commandments here.)
6/ I brainstormed. My favourite posts I’d already written, my most viewed posts, my favourite topics to write about, other blogs I loved and why I loved them, ideas on what I wanted to cover in the future, everything I could think of. It got my creative juices flowing and the ideas coming!
7/ I stopped accepting things. I used to be very guilty of accepting PR samples to review just because they were free. I did have a line I didn’t cross, but when it came to the point where I had a box full of skincare that I’d used once I knew it had to stop. Now I have some strict rules to follow when it comes to review samples: 1. Do I 100% want to try/use it? 2. Will I 100% use it? 3. Will my readers want to read about it? 4. How can I fit it into a post? I don’t tend to do outright review posts now because I just don’t feel like they’re “me”. (Unless it’s something I really, really want to rave about, like the Clarins oil I reviewed a few days ago.) Instead, if there’s a product I’ve been sent that I really love, I’ll include it in another post (like round-ups, routines and makeup looks etc.) and disclose that it was sent to me.
8/ I held a reader survey. I blog for me, but I wouldn’t be where I am today if it wasn’t for you guys. I really wanted to know your opinions and it helped me SO much to find out what you liked and disliked. You can read the results of my survey here.
9/ I only wrote what I wanted to write. Whilst I was in the midst of my slump, I cut down on my blog. I didn’t take a break as such, but I only wrote posts I really wanted to write and was 100% happy with for a while. It helped me figure out what posts I enjoyed writing and how I enjoyed writing them and it really helped me get my creativity back.
10/ I reminded myself of why I loved it. And why I started in the first place. And why I’m still here almost 2 years later.
If you’re going through a blogging slump, you can get through it! They’re literally the worst and can feel so daunting at the time. But this is what I did and now I’m back. And stronger than ever. I have faith in you.
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