Fuck YouTube

fuck youtube | rhianna olivia

It’s no secret that I have a love/hate relationship with YouTube.

I went from uploading once a week, to not touching it for a year, to uploading every day, to not touching it for a year.

I’ve always loved creating videos, vlogs especially, but hated the time and effort it takes to edit and upload them. I love filming my life, I love having a place I can chat endlessly and I love being able to test my creativity. But I hate how difficult YouTube constantly make it.

Recently, however, YouTube has become a bit of a mess if you’re a smaller creator like me. People talk about it being hard to grow on Instagram? Try YouTube. Jesus.

I decided last year, I was going to take a step back from YouTube to focus more on blog content. I was going to create content as and when I wanted, with no pressure to upload weekly. I didn’t care about the subscribers or the views, I barely made any ad revenue anyway so that was never an issue.

Then this morning, a lot of us had an email land in our inbox from YouTube.

It was the final straw for me.

“Today we are announcing changes to the YouTube Partner Program (YPP). While our goal remains to keep the YPP open to as many channels as possible, we recognize we need more safeguards in place to protect creator revenue across the YouTube ecosystem.”

I call bullshit.

“Under the new eligibility requirements announced today, your YouTube channel, Rhianna Olivia, is no longer eligible for monetization because it doesn’t meet the new threshold of 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. As a result, your channel will lose access to all monetization tools and features associated with the YouTube Partner Program on February 20, 2018 unless you surpass this threshold in the next 30 days.”

In other words, YouTube have randomly changed the goalposts and decided to alienate and punish their smaller creators. Because they’ve suddenly decided we aren’t “big enough” anymore.

There are so many awesome creators out there who don’t hit these new eligibility guidelines. So many that have struggled through YouTube’s algorithm changes favouring larger channels, or stopping videos from showing in sub boxes, or all the other crap they’ve done over the last few years.

All YouTube are doing with this new change is cementing the idea that the only thing that matters is numbers. If you can’t reach a certain figure, you aren’t good enough. And honestly? I’m done.

The fact that so many platforms are making it so hard for smaller creators is endlessly frustrating. People with genuine talent aren’t getting the credit and exposure they deserve. Surely, these platforms should want their smaller creators to flourish, succeed and grow? Because, at the end of the day, the more success you have on your platform, the more income you’ll make?

Feel free to tell me “you don’t make much money anyway, you’ll still have the features, what are you bitching about?” but honestly? It’s the principle. I’m so sick of YouTube making it harder and harder for anyone with less than ~the magical number~ of subscribers to succeed. I’m sick of people with genuine talent being shit on at every turn.

So, I’m done.

I personally don’t think the blogosphere is as it was a few years ago. I don’t think you NEED a YouTube channel to “succeed” online. Sure, it helps your online presence to have your fingers in as many digital pies as possible, and the way we consume media is changing – preferring shorter, more instant forms of media. I don’t think having a YouTube channel is ever going to harm a creator, but I genuinely do not think it is a necessity anymore.

I’m keeping my channel live. If any brands want me to create video content, I will. If I get some random bright idea about something that will only work in video format, I’ll do it. But otherwise? I’m done.

Who knows, maybe the goalposts will change again in the future. Maybe I’ll really miss filming and just say bugger it, I’m going to do it because I enjoy it. I can’t predict the future and neither can you. And we all know how constantly changing the online world is.

But, for now at least, fuck YouTube.

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20 Comments

  1. 27th January 2018 / 9:31 pm

    I’ve not long ago started my channel, and I’m already debating giving it up! They are making it impossible for people to success now.
    I’ve heard YouTube want to be more like Netflix, so unless your a big YouTuber your screwed basically now.

    Caroline xo – http://www.caroline-mary.co.uk

  2. 21st January 2018 / 10:56 pm

    I couldn’t believe it when I saw everyone tweeting about it. I’m still waiting for my email from them – I’ve checked all my emails and spam folders and haven’t gotten anything but my monetisation is gone now … so shit! Can’t believe smaller YouTuber’s get treated like this.

    John | http://www.shoutjohn.co.uk

  3. 21st January 2018 / 6:31 pm

    I really wanted to get into YouTube this year but since this new policy as been released I’m taking the same approach as you! I’m just going to focus on my blog content and concentrate on growing that along with instagram and twitter of course. It’s rubbish how YouTube is basically putting all the small ones on a pedestal, brilliant post! :) xx

    Yasmina | The July Journal

  4. 19th January 2018 / 6:04 pm

    Youtube has got ridiculous and I really want to start a youtube channel but more and more I’m getting put off. I’m not sure if I will bother to start one, which sucks because Youtube should be supporting new creators, not putting obstacles in their way.

    Yasmin ?
    The Sweet Seven Five

  5. 18th January 2018 / 9:07 pm

    Gah I got the same email! Totally agree with everything you said. It’s quite sad (infuriating) that they refuse to support smaller youtubers, as more often than not, they’re making content far more regularly than the major players who upload once a week. I’ll continue to vlog because I enjoy watching them back myself (vain) but I’m wary of where youtube will be in a years time. xx

  6. Hannah T
    18th January 2018 / 12:20 pm

    I’m so far away from understanding the ins and outs of trying to grow an online presence, so forgive me! But is there a reason why you wouldn’t just post your own content on your blog instead of YouTube? Is it because you wouldn’t get as much exposure/income? I also read one of the other comments saying that it means that you can’t connect with other bloggers, smaller creators etc – that’s true! It’s the same with Facebook and Instagram too though – one day they could decide to operate differently and we wouldn’t be able to connect with folks and find new people to follow. It’s crazy. Should we keep it local and lo-fi, just keeping our own domains and our content to ourselves and downsize our networks? I’m going to stop thinking about it now, it’s hurting my brain. I’m sorry this sucks for you! Hope you find the right path around it! xxx

  7. Ness
    18th January 2018 / 11:36 am

    I feel you. I was doing fine on YouTube but then went through some self-image problems and had all of my videos on private for 10 out of the last 12 months, so obviously now I dont have 4000 hours watch time and being removed from their partner program. The thing that has pissed me off the most is that they have been fine with my content for nearly 5 years so why cant this policy just be for new channels, why does it have to remove. I hate what YouTube is turning into, instead of solving the issues at the top they are focusing on the wrong kind of channels

  8. 18th January 2018 / 8:00 am

    Here, here! Could not agree more. I’m so sick of YouTube right now.

    alicered.co.uk

  9. 18th January 2018 / 7:28 am

    I don’t even have a YouTube channel and I was so angry when I found out about this. I don’t know whether I should boycott YouTube or go on there even more and replay smaller YouTubers videos to get them more watchtime. YouTube, and social media in general, has become just like the rest of the world, where it’s easy to succeed when you’re already successful, which seems to go against the entire beauty of the internet to allow anyone to create and be seen.

    Good for you for saying “fuck YouTube.” If it means anything, I’m more into reading blogs than watching YouTube videos these days anyway, and I’m sure your readers won’t jump ship just because you decide not to post videos anymore. You just be you and we’ll keep reading :)

    Danielle | solongusa.blogspot.com

  10. 18th January 2018 / 1:39 am

    I completely agree, I have an extremely small channel. I like to post vlogs on important events in my life. I have to say that it feels nice to have people commenting and seeing my content on there. But now it’s going to be next to impossible. Luckily for me, that YouTube has never been my main channel of online media. I’m sick of all these new rules and algorithms that hurt small influencers trying to grow their brand. Like you said, fuck YouTube. At least for now xxx

    Melina | http://www.ivefoundwaldo.com

  11. Leanne
    17th January 2018 / 10:53 pm

    It seems to have been coming for a long time, even for the bigger YT names. It’s such a shame they’re forsaking actual great content for money and terrible role models, and so rubbish it’s always the smaller channels and creators that get the shit end of the deal. Good for you in saying ‘fuck it’ and carrying on with what you know can be successful, with or without a biased video platform! x

    http://www.thedressdiaries.co.uk

  12. www.movie-marathons.com
    17th January 2018 / 9:31 pm

    Yeaa, fuck youtube … from 01.02. all my yt channels will become private and reuploaded to dailymotion as well all embendend videos on website! – also all subs will be deleted

  13. 17th January 2018 / 9:25 pm

    Such a SHIT policy! I’m actually gobsmacked. I hate how only the large influencers get help in this industry xx

    Jessie | allthingsbeautiful-x

  14. 17th January 2018 / 9:07 pm

    Agree with everything you have said in this post! It’s like brands/companies are only interested now if you’ve got a certain amount of subscribers, which is making it so much harder for us that spend so much time writing content to get anywhere these days.

    Claire
    http://www.nailbeautylife.co.uk

  15. 17th January 2018 / 5:33 pm

    It’s so frustrating that most platforms and especially YouTube by the sounds of it are basically forcing people to concentrate on content elsewhere. It doesn’t make sense, as you say, because they’d be making money and not screwing over the so many people using it. If its to monitor content more, anything bad will get flagged or if that small, not even seen!
    Tina x

  16. 17th January 2018 / 1:15 pm

    Ugh it’s just so frustrating!! Screw you YouTube! I hate that it’s disheartening t to so many creative people just because they have smaller fan bases :( echoed for instagram.

    Hannah x

  17. 17th January 2018 / 12:56 pm

    Couldn’t agree more with this!! It’s honestly the WORST policy. Here’s to focusing on creating blog content how and when we want. If anything the changes to instagram and youtube have reinforced that EVERYTHING should come back to your domain, it’s the only thing you actually own and where the rules can’t randomly change.

    Millie – http://www.millie-ryan.com

    • 18th January 2018 / 1:35 am

      yes yes yes! You are so right xx

  18. RosieBaillie
    17th January 2018 / 12:52 pm

    I used to regularly upload to my YT channel (about 2 – 3 years ago) but like you it fell off because of the time it took. As a viewer I love YT because it allows me to connect with people with the same interests who live the otherside of the world, it’s taught me things, I can watch yoga clases, people have educated me, but none of that has anything to do with how big or small a channel they have. I’ve learned valuable things from people with a few hundred views.

    The need for better safeguards is not OUR fault or responsibility (I’m not saying all creators aren’t at fault, but as a whole smaller creators are not all at fault and need to be punished); it’s up to YT to make better safeguards. It’s absolute hypocrisy; one of their biggest ‘stars’ posted something offensive and they weren’t even the ones to take it down – what has that got to do with smaller YTers? Clearly, you don’t suddenly become responsible when you reach a certain number of views. It has NOTHING to do with audience size.

    • 18th January 2018 / 1:37 am

      you said this so beautifully xxx