Changing up my content and my focus

Changing up my content and my focus | rhianna olivia

There’s something about Autumn that makes me start thinking about change. I don’t know if it’s because it’s so ingrained in me that September means new starts, or something else. But what I do know is I always feel inspired, contemplative and organised in the colder months.

I’ve been thinking about my content recently.

Mainly, I’ve been thinking about how the big blog rebrand wasn’t quite the huge, life-changing, “oh-my-god-I’m-gonna-be-the-best-blogger-now-because-of-this” *thing* that I was expecting and hoping it to be.

It was supposed to be the making of me. The making of new content. The making of my online self. But, to be honest, I’ve just let everything slip a little.

I’m still blogging fairly regularly, which is more than I can say for other times in the past I’ve felt like this. This is probably due to the fact I have a shiny new laptop that doesn’t take 45 mins to turn on. But, there are just a few things I’d like to address.

Partly because I feel like I can’t make any online decisions without telling you guys first. Not sure if that is a good thing or not but let’s roll with it.

What am I banging on about?

Changing up my content and my focus | rhianna olivia
Changing up my content and my focus | rhianna olivia

(Oh hey, do you like this new thing I’m trying out with the ~lines~ making headings more noticable? I’m kinda digging it if I’m honest.)

Long story short, I’m lacking focus. I want to do too many things. I try to fit too much into my days, then get stressed when none of it is done to a high enough standard. It’s no wonder I’ve been so stressed.

I’ve actually talked about this at length in the past. It’s a real problem and it’s one I’ve always faced. I don’t know what it is about me, but I just want to do ALL THE THINGS.

Sadly, my time doesn’t allow it, and I’ve really got to start prioritising. Because otherwise I’m going to get very stuck in this irritating headspace where I’m not happy with anything I’m putting out there, because I’m not giving it my all.

In the wise words of Ron Swanson: Never half-ass 2 things. Whole-ass one thing.

I need to be more Swanson.

So, what do I have planned and what have I been thinking about?

My precious baby (aka actual blogging)

Blogging always has and always will be the heart of my online life.

There’s something about writing (or, rather, typing) out my thoughts that’s a therapy for me. I enjoy it, I think about it near constantly, I miss it when I’m away and I think I’m actually pretty good at it.

I’ve always had this feeling of not knowing where I fit within blogging. Do I do more fashion? Should I do more beauty content? Is my ~lifestyle~ niche interesting enough?

I’m by no means a writer (does anyone actually know how to use a comma? Because I sure as hell don’t) and I get a little paranoid about it sometimes. That said, you guys seem to like my posts whether I know the proper use of a comma or not. So, maybe I’m doing something right.

I want to write more spontaneous posts. I want to write more about life, things that are on my mind. I want to write more off-the-cuff style articles. But, that said, I still very much enjoy reviewing things, writing about my life in a diary-esque style, and y’all know I love a good, meaty 1,000 word+ post. (This post deffo seems to be going in that direction).

So, I’ve come to the conclusion that I’m going to stop caring.

I’m going to write what I want to write, when I want to write it. Whether it’s a 2,000 word thought piece or a photo diary with 200 actual words in it. Whether it’s a personal post, a fashion post, a beauty review or a restaurant review. If I want to post it, I’ll post it.

I feel like that meme of  Julie Andrews in The Sound of Music, dancing around the hills singing “look at all the fucks I give”.

Side note: I’ve never actually seen The Sound of Music and I feel genuinely bad about it.

That irritating child I don’t want to admit I don’t like (aka YouTube)

Changing up my content and my focus | rhianna olivia

Oh, YouTube.

After almost a year away from filming, I decided to come back and start uploading videos again a couple of months ago. (Again, thanks to having a working laptop).

I filmed a couple of videos, did a couple of vlogs, really enjoyed it. But I’m kind of growing to resent it again.

There’s this pressure I find comes with YouTube that doesn’t come with blogging and, after a year off, I’d forgotten about said pressure and started to romanticize the idea of getting back into filming. It’s safe to say, after uploading a few videos then leaving it for a few weeks, I don’t miss it.

Don’t get me wrong, I LOVE filming! I literally LOVE it. But I just hate editing. At least to the point where I don’t want to be doing it a couple of times a week.

So, I’ve come to a conclusion with YouTube.

I’m going to keep it “live”, but I’m not sticking to any sort of schedule. I like having the option to create video content, because sometimes content just works better as a video than as a blog post. But I’m not committing to anything. I’m literally just going to film and upload if I feel like filming and uploading something. Apologies to anyone who enjoys my YouTube content, but I just can’t force myself when the love isn’t there.

This isn’t a goodbye. I enjoy vlogging fun days/weekends/weeks, so I’ll still be doing that as and when. Sometimes I like doing Q&As/hauls/more traditional ‘sit down’ videos, so I’ll do them as and when.

I’ll still be uploading, it will just be sporadic af and I won’t be focusing on it as one of my main content outlets.

(Also still deffo doing moving vlogs as and when we move. I’m actually excited about those.)

Remember when I said I’d do a weekly newsletter then never sent them out

Everywhere I look it’s people saying “you need a mailing list!!!”

And I get it. I understand the use of one. I just cannot seem to get a newsletter out every week no matter how hard I try. I forget, I don’t collate enough stuff throughout the week to pad one out, or I just don’t want to.

So, just like I jumped on the bandwagon of creating a weekly newsletter, I’m jumping on the bandwagon of changing weekly to monthly. Sue me.

Doing it monthly is just a test. If I find it easier to send out once a month, I’ll continue doing it. If I don’t, then I’ll say goodbye.

Click here to sign up. The next issue will go out in the next couple of weeks. (I’ll change the graphic on the sign up page so it says ‘monthly’ as and when I remember…)

Freelancing and side hustles for my side hustle

Changing up my content and my focus | rhianna olivia
Changing up my content and my focus | rhianna olivia

So you may have already seen my tweets about this (although I haven’t talked about it that much, so you’d be forgiven if you’d missed them) but, I’m starting a bit of freelancing branding design on the side.

I’ve recently helped Charlotte with a rebrand of her blog and the branding for her freelance site, and I’m also in the middle of a couple of other projects.

It’s really great to be designing again – I’ve missed it so much!

Long story short, I’m going to start offering branding design to blogs and small businesses. I can’t really say much yet, but there’ll be more information when it’s all live in the next month or so.

I also feel like this will pave the way to all the creative things I want to start when we move out. It’s all very exciting! I’m going to have side hustles for my side hustles soon enough. Because obviously I don’t already have enough to keep me busy.


I am aware this post is sickeningly long and I’m sorry. So here’s a quick summary of all I’ve just said.

Basically, I’m sick of doing things because I feel like I should. I don’t want to force myself to produce sub-par content because I’m putting too much on my plate.

I’m focussing on blogging, I’m giving zero shits about YouTube (although I will still be uploading as and when I want) and my newsletter will be going monthly until I decide what to do with it.

Oh, and I’m starting a branding design side hustle and possibly opening an etsy shop in the new year.

I feel inspired.

Rhianna, out.

Photos by Joseph Burrows



  1. 7th November 2017 / 4:13 pm

    Hell yes to ALL of this. I had completely forgotten about that Swanson quote, and now I’m on the hunt for a new laptop background in the hope it will remind me that I don’t have to do every single thing all at once! I can’t believe I missed reading this and finding out about the designing you’ve been doing too. That’s SO exciting! xxx

  2. 25th October 2017 / 8:03 pm

    First of all, yes, I like this lines and separating a post :D
    Secondly, Ron Swanson quote is on point.
    And then, do whatever makes you happy. Simple as that. There’s some pressure to post more, to be more active to do I don’t even know what. And youtube is even worse I believe (I wanted to do some videos but editing is such a struggle so I get you). I don’t know where you plan to be with this blog in a few years, but I would suggest taking a break every now and then and thinking about everything. Also, you don’t have to focus on only one thing, there’s so much you can do with this platform :)

    xo Honey – blog Royal LifestyleTwitterInstagram

  3. 23rd October 2017 / 9:46 am

    I can totally relate to this post! I know myself, and probably almost every blogger out there puts too much pressure on themselves to ‘write enough’ or ‘tweet enough’ or ‘get the right insta’. Although in some ways I love doing all that, I hate the pressure I start to put on myself when I haven’t uploaded a new Instagram photo in 2 days. Sometime’s you’ve just got to say “fuck it” and do it your own way!
    Much love, Caitylis x x

  4. 22nd October 2017 / 4:09 pm

    I can very much relate to how you feel when it comes to blogging but I like the idea of having a spectrum of different topics to browse when you come to someones blog. I really want to get back into YouTube and grow my confidence a little bit but I’m so shy to get in front of the camera. I can’t wait to see how your newsletter looks (I’ve signed up!) and I’m definitely keeping an ear out about your etsy shop too, lots of exciting things :) xx

    Yasmina | The July Journal

  5. 21st October 2017 / 1:51 am

    I totally relate to not knowing where you fit in when it comes to blogging…I write about health, wellness, fashion, beauty, other lifestyle topics…but I’m not sure if I need to narrow my focus more. I like the idea of being more spontaneous, though, and I am excited to see these posts from you! It will be refreshing to just read about whatever is inspiring you on that given day!

    Mia |

  6. Courtney Hardy
    21st October 2017 / 1:28 am

    These are things to think about for sure. I love your content as it is, and changing things every now and then can always be good when trying to find out your personal style and such.

  7. 20th October 2017 / 4:48 pm

    Okay, but what you’re going to be doing on that Etsy shop – now that’s a cliff hanger!

  8. 20th October 2017 / 3:34 pm

    I am obsessed with that jacket. I know that’s not the point, of this post but just wanted to say! It sounds like you’ve got some really exciting things on the horizon – I always find this time of year super inspiring and have a lot of ideas of my own I’d love to implement. In fact, I think I’ll need some branding, so I’ll be keeping my eye out for your new venture…

  9. 20th October 2017 / 2:23 pm

    Actually, I quite like longer posts like this!

  10. Charli Dawns
    20th October 2017 / 12:16 pm

    I read your blog religiously & adore your content! You were the first blogger that I stumbled upon online & my inspiration for starting mine. Even though I haven’t been in the game long, I’ve struggled with the same thoughts with my blog too: is it too all over-the-place? Is it interesting enough for others to read and enjoy? Would love to even have a snippet of your experience. Never give up because, for me personally, it’d be a sad day not able to read Rhianna-blogs! Your content is so inspiring and your brand for yourself is A++
    I hope you reach all of these goals you’ve set! Looking forward to reading more of your stuff :)
    | Charli Dawns

  11. 20th October 2017 / 11:53 am

    I *completely* agree with that Ron Swanson quote. I’m really trying to remember that more often, but it can sometimes be easy to get swept away with wanting to do ALL of the things, despite of the fact that there just *really* isn’t time to do everything. I’m going to try to follow on your footsteps and just do what I love – that’s what this blogging malarkey should be all about, after all! x

  12. 20th October 2017 / 10:54 am

    I think that’s totally the way to go. I worry a lot about writing about certain things and maybe I should write about other things more because they might be more popular. I definitely think it’s best to just do what the hell you want to do x

    Jenny | LuxeStyle

  13. 20th October 2017 / 7:14 am

    Babe, you do you. What’s the point of having an online space if you don’t use it in a way that brings you joy? Even though there is a decade between us (FFS WHY AM I SO OLD), I genuinely love what you produce, devour your content and feel you personality always shines through. You’re a babe. Make content about how much of a babe you are. xx