I’ve been thinking a lot about blogging lately. I’ve been thinking about my upcoming rebrand, about what content I want to create, about what content other people are creating, about why my relationship with blogging is so turbulent. About a lot of things, clearly.
I started reading blogs in around 2009/2010 and started reading them more on the regular in around 2012 ish. Blogging was SO different back then, and I mean that’s obvious because it was 7/8+ years ago now. (Holy crap.) I used to read so many different blogs and every single one was so different, yet they all had a similar underlying theme of “hey, this is my life and this is the stuff I like and/or am doing”.
The ones I really loved were like diaries. They were quick, they were messy, they were imperfect. It wasn’t about the photography, it wasn’t about the statistics and it wasn’t about being that “famous” full-time blogger. (Not that any of this is a bad thing, obviously.)
Fast forward to now and I find that a lot of blogs now are about the BIGNESS. (Is that a word?) They’re about the perfect photos, the 2,000 word posts, the oh-my-god-I-need-to-feature-this-brand stress, the magazine-esque, perfect, clean, glossiness.
I’m not at all saying any of this is even remotely bad, some of my absolute #girlboss #goals gals have blogs that fit that exact description, but it’s not why I started blogging and it’s definitely not where I saw my blog going.
Flashback to 2014, when I started rhiannaolivia.com (albeit under a different name at the time), blogging had changed since I started reading in ~2009, but not tonnes. It had sort of balanced out. There was still an essence of “the blogger behind the blog”, there was still that raw, messy, imperfect feel to a lot of blogs I loved, except they’d been cleaned up and fine tuned a little bit. For me, the time I started my blog was my perfect balance between imperfect and glossy. It was what I want my blog to be.
Recently, I’ve been really thinking about what sort of content I want to create over here on RBC. If you saw my recent blog post, you’ll know that I have a hefty rebrand planned and I’m hoping to implement it within the next couple of months – I want to make sure that when it happens, I’m happy with my content and it feels like “me” to go alongside the new look (and new name (!!!)).
So far in 2017, I’ve been super proud of every post I’ve written. There hasn’t been many of them (lol, so much for “I’M GONNA BLOG 5+ TIMES A WEEK, I’ve only blogged 5 times this year so far) but I’ve felt proud and loved every single one of them, which I think is important.
Like I said earlier, I’ve been really thinking about what I want RBC (or whatever I’m going to rename it, heh) to be. And I think I’ve come to a conclusion.
I want less BIGNESS. (Again, not sure that’s a word.) I want the balance that I saw in blogs a few years ago, but I want to tailor it to today’s expanding blog audiences.
Balance is definitely key, I think. I want to feel like a super girlboss that could take on the world and maybe someday take my blog full time, but I also want to stay me. I want to remind myself WHY I started blogging and what I originally wanted my blog to be.
So, what do I actually want to do? (This post is swiftly becoming a giant ramble-fest oops soz).
I want to create more “little” posts.
I miss the days of “here’s a quick recipe I’m loving”, “oh my god guys you need this one lipstick in your life”, “we went on a day out, here are some photos”, “I had this weird thought today and I want to share it with you in 500 words or less” short posts. I feel like every post on my blog has to be this 2,000 word, perfect masterpiece when in actuality I need to bring in a little more quick tidbits into my life, what I’m loving and what I’m doing.
I want to create less “LOOK AT ALL THESE THINGS” information overload posts. Less “this post has to be absolutely flawless perfect” posts. I want everything to be easier, more fun, more informal and as friendly as RBC ever has been.
I want the balance that I see in my head. I want these quick, little insight posts but I want them to have thought out photos to go with them. I want to keep my blog looking GOOD, keep it feeling “professional” and “clean” and sort-of-glossy-ish whilst still remembering why I started blogging in the first place.
Is any of this even making any sense?
Basically, I’m sick of feeling like every post I do has to have BIGNESS to it. I want to get back to basics and I’m SO excited by the prospect, which proves it is the right decision for me. Hopefully, you’ll all stick along for the ride.
(Also, before I go, in regards to the rebrand I’m currently stuck on names. I feel like ‘Rhianna Bowe’ isn’t a cool enough ~blog brand~ name but I’m not sure. Thoughts?? You know how I like to keep you guys included in this! THANKS.)